Our business objective is clear and straightforward. We focus our efforts on ensuring that Capita is a long term sustainable business that performs consistently so that we can deliver value to all our stakeholders. We balance the needs of our shareholders, clients, employees, suppliers and the communities in which we work.

To ensure that we meet our business objectives we have created a robust business model that focuses on 5 core elements:

1. Generating profitable growth - both organically and through acquisition. We secure long term recurring revenues from new and existing clients and acquire small to medium sized businesses to expand our capability and take us into new areas. 
2. Targeting growth markets - for BPO and professional support services in the UK, Europe and Ireland. We seek opportunties across our 9 chosen public and private sector markets where we can both deliver value to clients and make a fair return for Capita. 
3. Controlling and measuring growth - through strong leadership and clear business practices. With good financial controls, careful risk management and effective governance, we work to clear financial KPI targets within a robust management and operating structure.
4. Delivering business responsibly - to meet the needs of all our stakeholders. We manage our business, resources and environmental and social impacts with a clear set of non-financial KPIs, embedded policies and robust initiatives.
5. Maintaining performance across our divisions - to meet the Group's overall objectives. Managed withing a straightforward, pragmatic divisional structure, our operations are aligned to our Group business goals and share Group resources and scale benefits to coinsistently deliver efficient, quality services.

Read more about our business model in our Annual Report 2010.